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Meet Jasmine
The Everyday Woman Ready for Her Glow-Up
Age: 29
London: Raleign, NC
Status: Single mom of two
Income: $45k/year
Jasmie
Age 29 .Raleign,NC
Who Is Jasmine?
Understanding the woman behind the transformation journey
Demographics
Location: Mid-size US cities
Income: $40K-$80K/year
Status: Single or divorced mom
Career: Mid-level professional
Lifestyle
Loves brunch with friends
Scrolls TikTok at night
Target runs & Amazon finds
Nails, lashes, self-care rituals
Gym (but struggles with consistency)
Core Values
Independence & freedom
Personal growth & development
Family & being a role model
Living intentionally
Looking & feeling good
"I'm tired of feeling behind. I want to feel good about myself, like I actually have my life together. I don't want to keep waiting for confidence — I want to create it now."
— Jasmine's Inner Voice
🌸 Her Current Reality (Before)
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She feels insecure — constantly comparing herself to others on IG.
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She feels stuck — like she’s behind in life while everyone else is moving forward.
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She feels overwhelmed — too many responsibilities and not enough time for herself.
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She wants more out of life but doesn’t know how to get there.
✨ Her Dream (After)
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She wants to be confident in who she is and how she shows up.
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She wants to feel in control of her time, habits, and emotions.
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She wants to live intentionally — designing her life instead of letting life just happen to her.
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She wants to glow up mentally, emotionally, and physically so she feels like “that
💡 What She Needs
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Someone relatable (not perfect) who’s been where she is.
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Practical tools + mindset shifts that actually fit into her busy life.
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A supportive community of women who get her.
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Step-by-step guidance so she doesn’t feel lost or stuck.
Your Role:
You’re the Life Design Coach who shows Jasmine how to shift her mindset, create habits, and build her confidence so she can finally design a life she loves. You’re her relatable, empowering guide who says: “Sis, I’ve been where you are, and here’s how we get you unstuck.”
This is who you’re creating content, products, and posts for — Jasmine.
👉 Every time you make a reel, podcast, or post, ask yourself: Would Jasmine stop scrolling for this? Would she feel seen, understood, and inspired by this?
The Transformation Path
Insecure
Doubting herself
Aware
Understanding herself
Growing
Building habits
Confident
Living intentionally
Where to Find Her
Understanding her lifestyle, habits, and daily routines
Where She Shops
Target & Walmart
Amazon & SHEIN
Sephora & Ulta
Where She Eats
Starbucks & Dunkin
Chipotle & Chick-fil-A
Brunch Spots